What Is A Lifestyle Blog? (10 Successful Examples + How To Start Your Own Blog)

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Look, choosing a blog niche can be challenging and stressful. Been there, done that. Trust me, I’m glad it’s over with. 

If you’re someone like me, you have interests in many different topics and are horrible when it comes to decision-making! A blessing or a curse? Who knows? That’s why you should start a lifestyle blog! 

Now before you get all stressed out and start thinking, “why is she adding more options into the mix when I’m already having trouble choosing from the topics I already have? Or “What is a lifestyle blog?” Stick around and find out. I promise there is always a method to my madness. 

Let’s begin! 

What is a Lifestyle Blog?

Lifestyle blogging

What is a lifestyle blog, you might ask? Well, for starters, there is technically no shared definition of what a lifestyle blog is.

However, simply put, a lifestyle blog is where people regularly write about different aspects of their life through multimedia! 

Lifestyle blogs are very general because they touch on many different subjects such as fashion, motherhood, travel cooking, etc. (you get the point). 

An excellent way to think of a lifestyle blog is like a magazine. How? Well, lifestyle blogs have beautiful professional photos and a writer that recommends products and services in different subjects –much like a magazine! 

Seems easy enough, right? It is! If you are having trouble picking one niche when you are first starting a blog, you should try out a lifestyle blog! 

That way, you can keep the flexibility of writing on different topics that interest you in your everyday life! 

How are Lifestyle Blogs Different Than Other Blogs?

Now that we covered the burning question of what is a lifestyle blog? I should probably inform you that lifestyle blogs are different from other blogs out for a couple of reasons. Let’s get to it, shall we? 

1. A lifestyle blog is not a personal blog

Contrary to popular belief, a lifestyle blog isn’t anywhere close to being a personal blog. And while many lifestyle bloggers still manage to sprinkle posts of their personal lives here and there. 

The good majority of their blog is tailored towards interests and activities that are somewhat sponsored and are more so focused on attracting a specific type of audience rather than being personal and full of emotional storytelling. 

2. Lifestyle blogs may start out as niche blogs

This is a no brainer. It’s a heck of a lot easier to gain a blogging audience’s attention when you focus on one topic in your niche to begin with. 

Many now, lifestyle bloggers actually started out as a niche related blog before venturing into the lifestyle niche. For example, you might start a blog about fitness and later add in weight loss and travel topics. 

3. There are no rules for lifestyle blogging 

When it comes to lifestyle blogging, there are no rules! Besides, rules are meant to be broken from time to time! 

And although I don’t recommend talking about 10+ topics, pick a couple issues that you are knowledgeable in and that are semi relatable to each other or not related at all! 

The choice is yours! Just make sure you can produce high-quality content and get posting

Why You Should Start A lifestyle Blog in 2022?

Okay, now that we’ve got our bases covered, you might be wondering why you should start a lifestyle blog? 

So, here are a couple reasons that come to mind as to why you should get started today! 

Suppose you want to create a blog but don’t feel confident in sharing your personal life to an audience instead of focusing on general topics. In that case, a lifestyle blog is your best bet! 

Another great reason to start a lifestyle blog in 2022 is that it is a great way to try different products, services, and activities you would not necessarily try before! 

A right way of looking at it is that because lifestyle bloggers tailor their content to what their audience wants to know, it’s a great way to step out of your comfort zone and essentially become the guinea pig for others lol. 

And while we’re on the topic of why you should start a lifestyle blog, I should probably mention that lifestyle bloggers make BIG money through brand deals, affiliate marketing, and AdSense marketing strategies.

It is also a great way to promote your own products and services! 

The right way of looking at lifestyle bloggers is as influencers. And in today’s world of social media, influencers are widely successful. 

How To Start A Lifestyle Blog?

Okay, we’ve covered our initial question of what is a lifestyle blog? The difference between a niche blog and a lifestyle blog and why you should start your own lifestyle blog.

If you’ve made it this far and I’ve finally convinced you to create your own lifestyle blog, keep reading because I’m going to break down each step of the process for you. 

Choose a domain name

Once you’ve committed yourself to start a lifestyle blog, the next step you will need to take is choosing a domain name! 

Choosing a domain name is so much fun because you can be as creative as you want with it! Just make sure that the name of your blog reflects what your blog is going to be about. 

It’s best to keep your domain name short and sweet and be easy to spell and read aloud. 

For example, “Life of X” or “A Day in the Life of X.” Before you check to see if your domain name is still available, make sure you are 100% in love with it. 

This is not only going to be the name of your blog for the rest of your career as a blogger, but it is also a pre-determining factor in how your blog’s success! 

You’re building a brand. So, make sure it reflects who you are entirely. 

Buy hosting and domain name from BlueHost ($3.95/month)


Once you’ve spent a couple hours brainstorming domain names (or a couple days –I don’t judge), head over to BlueHost and begin setting your blog up! 

BlueHost is a web hosting company that helps you get started with your website or online store for only $3.95/month! 

They offer so many unique features such as SSL certificates, WordPress plugins, 24/ support. And what’s the best part of all this, you might ask? 

You get a free domain for the first year! BlueHost will help you through the whole process of setting up your domain and building a website that you can be proud of!

Install WordPress

Like I mentioned above, BlueHost allows you to download WordPress onto your website! 

Not to mention that BlueHost is actually endorsed by WordPress would be an excellent indication that they are a highly reliable and legit hosting site! 

Why should you care about WordPress? Well, WordPress makes it easy for you to create, edit, and manage your website to ensure that it is working optimally and showcases your content in the best way possible! 

How you customize your blog is vital to establishing your blogging brand and helps differentiate you amongst the crowd! 

Install a beautiful lifestyle WordPress theme 


Now comes the fun part –decorating!! That’s right, you’ve made to the best part of all, choosing a theme for your blog to be hosted on! 

Like I mentioned above, your blog theme is there to not only help bring your brand image together but it’s also a way to distinguish you apart from other bloggers in your niche. 

And who doesn’t like getting a little creative once in a while! The nice thing about WordPress is that there are literally 1000s of different themes, and I’m not even exaggerating with that number! 

If you are looking for fun, cute, and aesthetic themes for your blog, I suggest checking out Divi, Generate Press, and MyThemeShop. 

All of these websites have so many theme options to choose from that are also customizable. I could honestly spend hours looking through all the themes. 

10 Successful Lifestyle Blog Examples 

If you’re still not convinced as to why you should start a lifestyle blog today. 

Here are 10 of my personal favorite lifestyle blogs, not to mention super SUCCESSFUL lifestyle blogs to help persuade you a little more into taking a leap of faith. 

1. Collective Gen 

Collective Gen is one of my favorite lifestyle blogs of all time. The blog is written by Geneva Vanderzeil, who lives in Hong Kong, and she blogs about topic style, homes, and of course, her life! 

Collective Gen has over a million readers a month, and she even published her own book called “Home is Where You Make it.”

2. A Beautiful Mess 

A beautiful Mess is a blog that is run by Elsie Larson and Emma Chapman. These two sisters are from Tennessee. 

The main topics that the cover on their blog is crafts, décor, advice, and even style! They even have published 3 books and created a couple top-selling photo editing apps as well! 

3. Cooking with Mima 

All my food lovers out there, this one’s for you! Cooking with Mima is a blog that was founded by Mariam Ezzeddine. 

She is a mother of two, and she shares her passion for cooking and baking delicious foods with her audience from around the globe! 

4. Kayla Itsines  

I have been following this girl for years! What started off as a fitness blog has turned into an all-encompassing lifestyle blog. The blog, as you could have guessed, is run by Kayla Itsines

She is an Australian fitness trainer and offers her readers recipes, workouts, guides, and educates on a healthy lifestyle. 

She was named by Time Magazine as being one of the most influential people on the internet under 30. How successful is that, hey! 

5. Primer Magazine 

This lifestyle blog is run by Andrew Snavely and focuses on content for men searching for improving their life and style! 

He also touches on topics that men have problems with in their early 20s. It’s an excellent blog for all things manhood related! 

6. Love Taza 

Love Taza is an incredible parenting blog run by a woman named Naomi. Her blog began in 2007 and has attracted the attention of people all around the world. 

She writes about topics such as motherhood, parenting, and living in New York City. 

7. Global Grasshopper 

This one is for all my travel lovers out there (myself included). Global Grasshopper is an award-winning blog that was started by a woman named Becky Moore. 

She shares photos of the different locations she visits worldwide and touches on topics related to traveling abroad, best hotels, etc. 

8. The Blonde Salad 

The Blond Salad was started by Chiara Ferragni and Riccardo Pozzoli and has become a lifestyle magazine staple! What’s incredible about this blog is that it brought in $8 million in revenue back in 2015. 

Chiara Ferragni is also one of the top paid bloggers globally and has over 8 million followers on Instagram. Seriously so impressive!

9. Cupcakes and Cashmere 

Cupcakes and Cashmere is a blog that focuses on fashion and baking. The perfect pair and my perfect dream if I’m being honest! 

Emily Schuman, the author, brings in an estimated 380,000 followers a month! She even has her own clothing line, all thanks to her blog! 

10. A Cup of Jo 

It is absolutely exceptional how incredibly witty and unique the title of this blog is. A Cup of Jo is run by a woman named Jo, who writes about fashion, beauty, and relationships. 

She also touches on more meaningful topics once in a while, such as women’s issues, and is one of the most popular lifestyle blogs on the internet. 

Final Words

We made it to the end! Congratulations! Hopefully, by now, you have a good idea about what a lifestyle blog is and why you should start your own lifestyle blog. 

Lifestyle blogging is fun and is a great way to talk about topics that you love the most without being tied to one specific niche. What are you waiting for? 

Start your blog today! 

Read More: 50+ Mom Blog Name Ideas To Stand Out In The Mom-o-Sphere!

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