One great thing about managing social media pages is that it’s a job that is easily done remotely. Whether you simply want to work from the comfort of your home (or even if you dream of having a job while lying on the beach!) you can do either of those well!
Recently, I started wondering….what are my TOP TIPS for managing social media pages remotely?
Personally, I have managed social media pages for businesses that are located in my own city, for businesses that were several hours away from me, and even for one business that was on a different continent.
All of these I managed from my home.
Here are 5 Tips for Managing Social Media Pages Remotely:
#1. Understand the company culture thoroughly.
Since you will essentially be the online “voice” for the company, you need to know both their goals and the culture very well.
What is important to the company?
What are their main goals?
What is their tone? (Are they laid back? Hip? Educational? Professional?)
Make sure you can communicate in THEIR voice. This is key. Since you are not in the office regularly, you won’t just “absorb” the culture and tone of the company. You need to understand from the beginning who they are.
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#2. Iron out with management exactly where you will get your company information.
This is HUGE. There is nothing worse than the company expecting you to put up regular posts, and you have no idea what’s going on with the company!
You do not need management to be outlining your social media posts, but you do need a flow of company updates and information.
You will need to know well in advance about special promotions, sales, changes in products, interesting company news, etc.
Who will be your contact for this information? Will you contact them weekly? Monthly?
Get these details ironed out from the beginning with the management so that you (and whoever is getting you the information) will all be on the same page.
#3. Have a contact “on the ground.”
It’s possible that you will need something from the company, and you can’t create it remotely.
Perhaps you need a photo of the new menu item they just launched. Maybe someone just asked a specifically local question on social media and you need a quick answer. Maybe a celebrity just walked in the door of the store, and you need someone designated to get a photo!
Make contact now with a person who is in the store or business regularly that you can reach out to in a pinch. Have their phone number so you can text them quickly and ask them to send you something.
Also, make sure that they understand that they are your “eyes on the ground.” If something noteworthy happens, they have all permission to take a photo and text it to you!
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#4. Set up a regular meeting to check in with the company.
The frequency of this meeting is up to you and the management. Whether it’s once a week, or once a month (or even once per quarter!), this is a way to stay connected.
During this meeting make sure you are up-to-date on big picture things that are coming. Many companies are quite fluid – their priorities and focus may change from time to time. They may want to try a new social media platform, or want to introduce a new product.
Also, these meetings will let you FEEL connected to the company. I don’t know about you, but this aspect is big to me personally. I need to have actual personal contact now and then, just to be inspired by the mission and to feel like a part of the team.
#5. Understand the goal.
There’s a term in the military called “commander’s intent.” This is the picture of what success will look like at the end of the mission. The basic idea is that the commanding officer makes sure that all personnel know the main goal. And then, because the situation is changing and chaotic, the details are more or less up to them.
When you are in a war situation, things can get hairy quickly. Every single detail simply cannot be figured out before you are in the moment. The soldiers know the goal – the intent. And they can make it happen, even if the details change along the way.
You can apply this same thinking to your social media pages. If you know the business’s intent, you can have more freedom to make it happen, in whatever way necessary.
Do they want more sales? Prayer support? People to join their cause?
It’s much easier to run with it, and use your posts and ads budget well (without much input from the business) as long as you have a clear understanding of the goal.
What will success look like for your pages? Aim for that.
If you get these 5 things ironed out in your management of a business’s social media pages, it becomes simple to run them from just about anywhere!
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