fbpx
Develop Your Brand's Tone,  Marketing Your Business

How to Solve Your Customers’ Problems (so that they buy your product)

Did you know that people don’t buy your product just because they like it? They purchase your product, because it solves their problem. So… let’s dig into how to solve your customers’ problems (that that they buy your product)/

When you think about it – it’s true!

Customers don’t buy your custom handmade skirts because of their beautiful stitching. They don’t buy your coffee because it tastes good. They don’t hire your lawn service because you cut their grass.

People buy your product because you solve THEIR problem.

How to Solve Your Customers' Problem

Put yourself in your customers’ shoes and really think about it from their perspective….

“She” buys your custom handmade skirt because….
it makes her feel beautiful on a long overdue date night after days of tirelessly chasing kids. It’s something that’s just “for her,” and makes her feel great about herself.

“She” buys your imported craft coffee because…
it makes her feel like she’s empowered to tackle her day of building her own business. She feels empowered to take on the world while supporting a small business instead of a chain store.

“He” hires your lawn service because…
he’s now freed to spend his weekends playing with his kids and savoring the years that are slipping away far too quickly.

People don’t buy your product.

They buy things that solve the problems they are wrestling with.

Related posts:
How to Find Your Ideal Customer
How to Make Your Business Stand Out from the Competition

How to Solve Your Customers' Problem

After you have taken the time to flesh out WHO your ideal customer is then it’s time to identify what “problems” your customer has.

(If you need some help figuring out who your ideal customer is, head to this post for some guidance.)

There is a surface problem that each of your customers have. For example, if you own a cafe, your customers’ surface problem is, “They are hungry and need lunch.”

True enough.

But here’s where you make your business stand apart.

Need help connecting with your audience through your social media? Join the Social Media Simplified Membership, and have all of your posts planned FOR YOU. Connect with your people through consistent posting, and great marketing ideas. Head here to check it out.

Social Media Simplified Membership

 

What’s a deeper/ internal problem that they are wrestling with? How does your company solve that problem?

For example:
If you run an organic bakery, a surface problem may be: “Mom needs bread for the family dinner.” But a deeper problem would be: “Mom wants to feel GREAT about the food and ingredients that she feeds her kids.”

Mom-guilt is a VERY real thing. Your organic bakery has solved this problem for moms by using the best, top-notch, organic ingredients. You have set Mom up to feel GREAT about herself and what she has fed her family.

Solving the deeper level problem is what sets your business apart, and allows you to connect with your audience in a way that you haven’t before.

How to Solve Your Customers' Problem

How does this affect your marketing and social media? It affects EVERYTHING.

Once you’ve identified your customers’ problems, use every opportunity to show how you’ve solved them.

You can accomplish this in 2 different ways.

#1: This affects the promotions that you DO or DO NOT do.

As you identify your customers’ problems, you now have a filter for what promotions apply to your audience and which do not.

For example:
Let’s stick with the organic bakery example. Your customers are moms who want to feel great about the ingredients they feed their kids.

Good Promotion Idea: A short video of your whole grains coming directly from the farm.

Without even having to say it, you have communicated to your audience that you are using the best ingredients that they can feel great about.

Bad Promotion Idea: All of your baked goods are on super sale.

Price was not identified as your customers’ problem that needed solving. If price was their problem, they’d go buy some discount bread. You have not zeroed in on YOUR customers and what problem of THEIRS that you are solving.

How to Solve Your Customers' Problems

#2: This affects the wording and tone of your posts.

You can have a great promotion IDEA…. but then your WORDING can make or break it.

For example:
Sticking with the organic bakery example. Let’s say you’ve developed a special baked good for the Christmas season. You have great photos of the product to use in Christmas season promotions.

Good Wording and Tone of the Posts: “Introducing a Christmas treat that you can feel great about!”

Bad Wording and Tone of the Posts: “Here’s a Taste of Christmas at a great price!”

Remember what YOUR customers’ problems are and how you are solving them. Craft your wording and tone around that. Show them clearly that you have a great solution to their internal wrestling.

Once you identify your customers’ problems and how your business can provide a solution, you have set yourself up to connect with your people in a way that turns random customers into loyal fans.

And isn’t that what we’re all after?

For a GREAT expanding on this topic, order the book “Building a Story Brand” by Donald Miller. Also check out “Business Boutique” by Christy Wright. 

Content not available.
Please allow cookies by clicking Accept on the banner
Content not available.
Please allow cookies by clicking Accept on the banner

 

I also suggest looking into the FREE 5-Minute Marketing Makeover by Donald Miller.

Want to remember this How to Solve Your Customers’ Problems (so that they will buy your product!) article? Save it to your favorite Pinterest board!

How to Solve Your Customers' Problems (so that they will buy your product!) | marketing | social media marketing | sales | business | online business | #socialmedia #socialmediamarketing #onlinebusiness

How to Solve Your Customers' Problems (so that they'll buy your product!) | social media marketing | online business | entrepreneur | blog | blogging | #socialmedia #socialmediamarketing #marketing #onlinebusiness #blog #blogging

How to Solve Your Customers' Problems (so that they'll buy your product!) | social media marketing | online business | entrepreneur | blog | blogging | #socialmedia #socialmediamarketing #marketing #onlinebusiness #blog #blogging

How to Solve Your Customers' Problems (so that they'll buy your product!) | social media marketing | online business | entrepreneur | blog | blogging | #socialmedia #socialmediamarketing #marketing #onlinebusiness #blog #blogging

How to Solve Your Customers' Problems (so that they'll buy your product!) | social media marketing | online business | entrepreneur | blog | blogging | #socialmedia #socialmediamarketing #marketing #onlinebusiness #blog #blogging

FREE Download!
100 Questions to Ask on Social Media

Get the conversation started on your page today!

Invalid email address
Give it a try. You can unsubscribe at any time.

Leave a Reply

Your email address will not be published. Required fields are marked *

Download 100 Questions to Ask on Social Media

Need some conversation starters for your Social Media Pages? Download these 100 Questions to Ask on Social Media!

Be sure to click the confirmation link in your email so we can stay connected by email. As thanks, I'll email you the download link for your freebie right away!

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close