How to Find the Perfect Name for Your Business

How to Find the Perfect Name for your Business

Guest post by Grant Polachek

Need to find the perfect name for your business? These steps can help you out!

Choosing the perfect name for your business requires analyzing tons of naming ideas. And entrepreneurs who don’t know what their firm needs and how to obtain it fast frequently make disastrous naming mistakes.

And while you might argue that these mistakes may, in rare situations, lead to the correct name, most young startups cannot afford to face the consequences of having a bad brand name.

That’s why, after assisting over 30,000 company owners with exceptional naming services, we felt compelled to write this post as a simple guide to help every entrepreneur pick the most desirable brand name for their company.

Four Things You Must Know to Get the Best Name for Your Business

How to Find the Perfect Name for Your Business

1. Your Company’s Vision 

Setting up a clear purpose for your business is critical to building a compelling brand identity. And the easiest approach to doing this is to jot down thoughts that describe your company’s primary objectives, purpose, vision, and ambitions. These thoughts should convey everything your brand aspires to achieve.

After identifying these basic concepts, ensure that they are reduced to precise keywords that will connect with your audience, then choose a couple of them that best represent your company. These keywords will serve as the foundation for your company’s branding.

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2. Your Company’s Tone 

The tone of your brand name influences your business’s performance. Having a powerful and engaging tone will draw more people to your business, but getting a weak and generic one will cause your client base to decline.

Setting a tone that aligns with your brand’s objectives effectively shapes how your consumers see your company. And that’s because your tone provides customers a feel of your company’s uniqueness.

A clear path to getting the richest tone is researching your target clientele and understanding their personalities and core needs. This would give you a clear understanding of whether the right tone for your brand should be:

  • Modern and innovative
  • Fun and Playful
  • Intriguing
How to Find the Perfect Name for Your Business

3. Your Business’s Brand Element

Your business’s brand elements are not only an essential part of its identity; they also play an influential role in the naming process.

If your branding elements are mismatched with your customer’s demands, they will find it hard to understand and connect with your brand’s persona.

Therefore, as an entrepreneur, make time to study your brand’s elements since they are critical for producing memorable name ideas.

The simplest and quickest way to that is by knowing your company’s: 

  • Big ideas: What are the guiding principles of your business?
  • Values: What are your company’s ethical and professional values?
  • Story: Do you have an engaging story to tell about your business?
  • Benefits: Do you provide any particular benefits to your clients?
  • Emotions: What emotional responses do you want your consumers to feel?
  • Value Proposition: What makes your firm stand out from the competition?
How to Find the Perfect Name for Your Business

4. Brainstorming    

Using all of the criteria we’ve discussed so far will not only help you define the type of business name your firm requires, but it’d also make it straightforward to generate them.  

And when it comes to brainstorming, organizing a team, jointly examining your company’s naming needs, and looking for catchy and exciting words that match your company’s naming needs are some of the best ways to find a compelling brand name.

As you begin your search for a great brand name, you will be surrounded by brilliant and ridiculous name suggestions. Nevertheless, before you accept or reject any of them, thoroughly evaluate them to verify they meet your brand’s desired naming standards.

Verify and Trademark Your Preferred Name

Once you’ve decided on a few words that align with your business, organize a small sample of your targeted audience, have them assess your chosen words, and record their opinions. Your goal is to choose a name that your customers love and can easily connect with. Choosing a trendy name for your business is pointless if your clients don’t like it.

After you’ve evaluated your possible name and determined that it’s appropriate for your customers, be sure to trademark it so that it becomes the exclusive identity of your business.  

Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation. 

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