Facebook Page Roles - Who Should be the Admin?

A common question when it comes to marketing a business on Facebook is how exactly to handle the “Page roles.” So let’s take a minute to walk through the Facebook page roles, and specifically – who should be the admin?

First, what do we mean by “Facebook page roles?”

If you post on a business Facebook page, you have been given a certain level of permission for that page. That level of permission is called your “role” on the page.

Now, if you are a small business and created your business Facebook page yourself, you automatically have the highest level of permission – the admin.

But you need to know about the other permission levels, and what each one can do, because you may want to add people to your team. (And if your business is growing, as we want it to, you will most likely add people to the social media team as you go!)

Why should people have different levels of “permission” on my page?

When it comes right down to it, not everyone needs the keys to the kingdom with your Facebook page!

Think about it this way – if you have a brick and mortar store, you have different levels of employees. A different level of trust is given with different roles and each person is given what they need to succeed with the role they are in.

Your shift manager has keys to the store, but your front desk worker does not. Your bookkeeper has financial info that your shift manager does not. Someone has the code to the safe, but certainly not everyone that works there!

These different levels of permission and trust allow people to do the job they are assigned to do, but not more. This is for the safety of your company!

There should be VERY FEW people, if any (besides you) that have full access and knowledge to the whole company.

It’s the same idea with your Facebook page.

These Page roles were created to give everyone the amount of access and permission they need to do their job well, but no more.

This allows people to work within Facebook and market for your company, and you can have the peace of mind that in the end, you still hold the main “keys.”

What are the main Facebook page roles?

There are 6 roles on a Facebook page. Let’s what through each one, what they can do on your page, and who is a good fit for each one.

Admin:

When you create a Facebook page, you are automatically assigned the role of admin. Only an admin can add other people to the team, assign roles, and change people’s level of permission.

An admin can do anything and everything on the page (including deleting the page!)

Some examples of things an admin can do on the page include:

edit page info
add apps onto the Facebook page
create and delete posts as the page
send messages as the page
remove people from commenting on the page (ban people)
respond to and delete comments
create any ads and boosted posts
view insights
publish jobs available at your company

Because an admin truly has the “keys to the kingdom” on your social media, you want to be very mindful of who has that level of permission.

The owner of the company should ALWAYS be an admin. Even if they are not super involved on the page, they should have the actual keys to their own page.

Other than the owner, a marketing manager or social media manager may also be an admin on the page.

My personal experience is that – while I believe the owner of the company should be an admin – often times that owner does not want to be involved in adjusting page roles. So the marketing manager or social media manager will also need to be assigned the admin role to handle all of those matters.

Related post:
What Does a Social Media Manager Do?

Editor:

The editor is the next level down, right under the admin. An editor can do everything that an admin can do, except assign people page roles, or delete page roles.

Examples of the editor’s permission on the page include:

edit page info
add apps onto the Facebook page
create and delete posts as the page
send messages as the page
remove people from commenting on the page (ban people)
respond to and delete comments
create any ads and boosted posts
view insights
publish jobs available at your company

This is a great role for a marketing associate, or social media coordinator. They can do almost anything on the page, they can handle their job well with access to what they need, but they do not control full access to the company’s page.

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Moderator:

The main difference for the Moderator role, is that this person cannot create posts or delete them. They can communicate as the business, but cannot create posts.

Some examples of the things the moderator can do include:

send messages as the page
remove people from commenting on the page (ban people)
respond to and delete comments
create any ads and boosted posts
view insights

This would be a perfect role for a community manager or someone whose job is to manage comments, respond to people, and generally being in communication for the company.

Advertiser:

The advertiser only has access to the ads features of your business Facebook page. They cannot do things like post on the page or respond to comments, they can only create ads and see relevant insights for that purpose.

Some things that the advertiser can do include:

create any ads and boosted posts
view insights

This is the perfect role for someone who is hired to manage your Facebook ads. With this level of permission they can look at everything that’s necessary to be successful in that role.

Analyst:

The analyst is really only able to see statistics and insights on your page. They are able to see the effectiveness of what you are doing, and make suggestions.

This is a great role for someone who is a consultant for your pages. They are able to get behind the scenes of your business page without having permission to do anything specific.

Jobs Manager:

As you can probably guess, the Jobs Manager role limits what they can do to things revolving around hiring.

A Jobs Manager would have access to the following features:

create any ads and boosted posts
view insights
publish jobs available at your company

This level of permission would be perfect for someone in your Human Resources department who would like to create posts for hiring.

Where do I go to set the permission levels on my Facebook page?

If you are on your business Facebook page, and you click on “Settings” at the top, you will see a tab on the left side that says “Page Roles.” Click there.

You can now see who has permission to do anything on your Facebook page and adjust the levels accordingly.

NOTE: In order for anyone to GET a permission level on your page, they have to first have a PERSONAL Facebook account. This is how you will add them to your page.

Also, it’s important to keep people, their permission levels accurate in this section. If someone has left the company, they need to be removed from your Facebook page permission as soon as possible.

Now that you have a basic understanding of WHO should be doing WHAT on your page – head into that Settings tab, and get everything set up securely!