People buy your product because you solve their problem. Whatever their problem may be - THAT is the reason they pay attention to your business and purchase your product. We talked about identifying your ideal customer’s problems. We learned how to identify a SURFACE level problem, and then take it a step further and identify a DEEPER level problem that they wrestle with. (Now, this entire process is infinitely easier if you have identified your “ideal customer.” If you have not walked … [Read more...]
Why Your Business should be on Social Media
If your business is not yet on Social Media, you may be wondering why you should be. It’s likely something that you’ve been told. (As in, “Hey, are you on Facebook?”) but you’re not really sure what the point is. After all, isn’t social media just full of cat videos and photos of what people had for dinner? If you’ve been in the marketing world before, you may be familiar with the idea of a “sales funnel.” This is simply the process of “catching” potential customers and moving them through a … [Read more...]
How to give your Business One Main Focus
Aren’t we all so talented? Chances are that you are talented in plenty of different areas! And if you have started a business, the chances are even greater that you are scrappy by nature. Along the way, you’ve seen different businesses and have likely thought, “I could do that!” You’ve seen people making money in wonderfully creative ways and just KNOW that you could do the same. Though a “can-do” attitude may take you places in life, that scrappy nature and willingness to dive in and try … [Read more...]
A Non-Designer’s Honest Review of Canva
One of the hurdles we all have to jump in the world of online marketing is creating graphics. Unless you are already a graphic designer, (and let’s be honest, if you are - you’re probably not needing my graphics advice! Hah.) chances are you are looking for some quick and easy tools to get your graphics done. One tool that is quickly becoming my favorite is Canva. It’s been one of the best free graphics and editing tools online for a while, but I just discovered some new features that are … [Read more...]
How to Solve Your Customers’ Problems (so that they buy your product)
Did you know that people don’t buy your product because it’s a great product? It’s true! They don’t buy your custom handmade skirts because of their beautiful stitching. They don’t buy your coffee because it tastes good. They don’t hire your lawn service because you cut their grass. … [Read more...]
How to Let Your Marketing Reflect Your Values
The other day I was listening to one of my favorite podcasts, the StoryBrand podcast by Donald Miller. And he was interviewing the wildly successful owners of Canlis restaurant in Seattle. Canlis is renowned for its customer service and care. Truly, it is unparalleled in the restaurant industry! At the end, Donald asked the brothers what business advice had stuck with them over the years. One of their answers was this: … [Read more...]
How to Change Your Morning & Do your Best Work
Do you ever feel rushed through your day? As though you’re doing so many things, but never actually accomplishing anything? I did some studying lately on the brain and how it works. It turns out that our brain is kind of like a muscle. In the morning, after a good night’s sleep, it’s refreshed and ready. Throughout the day, it gets tired as we go along. How this applies to me is that I need to do my best work FIRST. Whatever thinking task is most important, most challenging, most creative … [Read more...]
5 Tips to Make it Simple to Sell Your Product
Aren’t we all so smart? We know SO much about our business and our product. We are truly an expert at what we do. (And I’m not being sarcastic!) It’s true! In order to take our product and turn it into a successful business, we have to really know a lot. BUT…Your customer does NOT know a lot about your product or service. As I was listening to one of my favorite podcasts the other day - the StoryBrand podcast - they were talking about this very thing. They said that WE understand our … [Read more...]
How to Find Your Ideal Customer
Want to know something that’s exhausting? Being everything to everyone. Chances are that you know that feeling all too well! Every tendency in our culture pushes us to do more, please more people, push harder. What if there was a different way in our business? I’ll let you in on a secret: There IS a different way. … [Read more...]
