There’s a word that thrown around a lot in the world of Social Media, and that word is - Engagement. This little word is the magic key to success for your business on social media! So let’s dive in and learn WHAT it means, WHY it’s important, and HOW to improve the engagement on your business’s pages. What is Engagement? Put simply, engagement is any interaction between your audience and your page. All of the likes, comments and shares are engagement. Now, keep in mind that it’s the … [Read more...]
Planning Social Media Posts for your Business vs. Being Spontaneous
One thing that can be confusing as you are scheduling your business’s social media posts is this: Is it better to be PLANNED OUT, or be more SPONTANEOUS? On one hand, plenty of people will say it’s best to plan out your whole month (or even 6 months!) of social media posts. On the other hand, isn’t it important to be personal and in the moment? I mean, how else will you post random, spontaneous photos of your dinner?? (Kidding. Unless you’re a food blogger. But that’s a post for another … [Read more...]
6 Great Podcasts to Grow Your Business
Do you listen to podcasts regularly? Whether you are commuting to work, working out, or doing the dishes, podcasts are a great way to learn something new at the same time. (And did I mention they are FREE? That’s my favorite price range…) Here are 6 Great Podcasts to Grow Your Business. These are all podcasts that I listen to weekly and love! 1. Building a StoryBrand with Donald Miller If you’ve been a reader here for a while, you know that I am a huge fan of StoryBrand. The tagline for this … [Read more...]
How to Tactfully Approach Your Customers (so that they will buy!)
Imagine a conversation with a good friend. You tell your friend that you are planning to get in better shape this year. You’ve never worked out consistently before and honestly, you’re kind of intimidated. There are so many programs and gyms to choose from, and (if we’re being REAL honest) you’re not sure if you’ll stick with it. Option #1: Your friend immediately catches you up to speed on her recent victory at the Crossfit games this spring. She has followed her Paleo diet of choice to … [Read more...]
How to Sell Each of Your Unique Products to your Ideal Customer
People buy your product because you solve their problem. Whatever their problem may be - THAT is the reason they pay attention to your business and purchase your product. We talked about identifying your ideal customer’s problems. We learned how to identify a SURFACE level problem, and then take it a step further and identify a DEEPER level problem that they wrestle with. (Now, this entire process is infinitely easier if you have identified your “ideal customer.” If you have not walked … [Read more...]
Why Your Business should be on Social Media
If your business is not yet on Social Media, you may be wondering why you should be. It’s likely something that you’ve been told. (As in, “Hey, are you on Facebook?”) but you’re not really sure what the point is. After all, isn’t social media just full of cat videos and photos of what people had for dinner? If you’ve been in the marketing world before, you may be familiar with the idea of a “sales funnel.” This is simply the process of “catching” potential customers and moving them through a … [Read more...]
How to give your Business One Main Focus
Aren’t we all so talented? Chances are that you are talented in plenty of different areas! And if you have started a business, the chances are even greater that you are scrappy by nature. Along the way, you’ve seen different businesses and have likely thought, “I could do that!” You’ve seen people making money in wonderfully creative ways and just KNOW that you could do the same. Though a “can-do” attitude may take you places in life, that scrappy nature and willingness to dive in and try … [Read more...]
A Non-Designer’s Honest Review of Canva
One of the hurdles we all have to jump in the world of online marketing is creating graphics. Unless you are already a graphic designer, (and let’s be honest, if you are - you’re probably not needing my graphics advice! Hah.) chances are you are looking for some quick and easy tools to get your graphics done. One tool that is quickly becoming my favorite is Canva. It’s been one of the best free graphics and editing tools online for a while, but I just discovered some new features that are … [Read more...]
How to Solve Your Customers’ Problems (so that they buy your product)
Did you know that people don’t buy your product because it’s a great product? It’s true! They don’t buy your custom handmade skirts because of their beautiful stitching. They don’t buy your coffee because it tastes good. They don’t hire your lawn service because you cut their grass. … [Read more...]
How to Let Your Marketing Reflect Your Values
The other day I was listening to one of my favorite podcasts, the StoryBrand podcast by Donald Miller. And he was interviewing the wildly successful owners of Canlis restaurant in Seattle. Canlis is renowned for its customer service and care. Truly, it is unparalleled in the restaurant industry! At the end, Donald asked the brothers what business advice had stuck with them over the years. One of their answers was this: … [Read more...]
