Without a doubt, two of the most popular social media platforms right now are Instagram and Facebook. It certainly makes sense for any business to have a presence on both of these platforms. But, did you know that you cannot post in exactly the same way on both? Well, you could. But your posts would be MUCH more effective if you tweaked each post for the specific platform that you are using! For starters, which of these 2 platforms do you gravitate toward personally? If you were to hop on … [Read more...]
100 Questions to Ask on Social Media to get the Conversation Started
Nothing’s worse than posting on social media for your business, and the response being…. crickets. We’ve all been there! You’ve gotten your social media pages set up beautifully and you are posting consistently. But sometimes, there are those posts that just plain flop. Let's be honest, some of you just want this list in a handy download to reference later! (I hear you.) Click here to get the download! What’s the difference between posts that get a response from people and posts that … [Read more...]
How to Add Captions to Your Facebook Video
Are you looking for a simple way to add captions to your Facebook video? A recent study showed that as much as 85% of videos on Facebook are watched with the sound off! Perhaps people are watching somewhere where they can’t have sound on, or they just prefer to watch it silently. Or maybe they know that if video sound is played, their children will run from all corners of the house to come watch with them… (and yet, somehow these same kids can’t hear a call to come clean up their mess.) Just … [Read more...]
What Type of Posts do the Best on Your Facebook Page?
Since we all want our business’s Facebook page to be GREAT, let’s take a look at what KINDS of posts are the most successful on that platform. After all, we are putting in the time to manage and run our Facebook page, don’t we all want to be putting up posts that will do well with our audience? There are 2 things that determine what does well on your Facebook page. 1.What do people ENJOY seeing on your Facebook page? When people enjoy certain kinds of posts, they engage with them (Likes, … [Read more...]
How to Adjust Privacy Settings on Your Business’s Facebook Page
Once you get a Facebook page set up for your business, you will want to make sure it’s secure, with only certain people having access. Facebook has several settings on the “back side” of your page that you can adjust, allowing you to control WHO has access and WHAT can be posted on your page. Pull up your business’s Facebook page, and let’s walk through this step-by-step. Click on the “Settings” menu in the top right corner of your page. You will now see a whole host of … [Read more...]
Should You Share Personal Posts on your Business’s Social Media?
A question that comes up for most small businesses is, “Should I share personal posts on my business's social media pages?” This is a great question - especially if it’s only you, or a small team behind your business. Should you only be sharing business-related things, or also make your page personally about YOU from time to time? To answer this, let’s think back to this question: Why are people on social media? They are there to connect and build relationships. So then, why do people … [Read more...]
5 Tips for Managing Social Media Pages Remotely
One great thing about managing social media pages is that it’s a job that is easily done remotely. Whether you simply want to work from the comfort of your home, or if you even want to run a business’s pages that is located across the country - you can accomplish it well! Personally, I have managed social media pages for businesses that are located in my own city, for businesses that were several hours away from me, and even for one business that was on a different continent. All of these I … [Read more...]
How to Create a Facebook Ad for More Likes
Sometimes we all just need a little more traffic to our pages! If you are putting up consistently great content, but are ready to fast-forward growing an audience, a simple Likes Campaign on Facebook may do the trick. What is a Likes Campaign? It’s an ad that you set up through Facebook that encourages people to like and follow your page. Generally the ad will be served to people on the right-hand sidebar of their Newsfeeds. You may have noticed Likes Campaigns on your sidebar too! You can … [Read more...]
When to Claim Social Media Handles for your Business
This post is simply a quick little tip for you! When you dive into putting your business on Social Media, I always recommend that you start being active on ONE platform ONLY at first, and dive deep there. This prevents overwhelm and allows you to dig in a do the best you can there. However, there is one little caveat to that. Before you get going, it’s important to claim your social handles on every platform that you can. Let’s talk about WHY. When a business (with enough funds!) first … [Read more...]
How to Write an Elevator Pitch for Your Business
No matter what stage you are in with your business, having a clear and concise explanation of what your business does is critical. Taking the time and focus to write an Elevator Pitch for your business will pay off, both online and in daily conversation. Think about it, how often does someone ask what you do, or what your business does, and you stammer through either a quippy little sentence, or else you give a long rambling explanation that doesn’t really benefit the hearer. What if, … [Read more...]
