Once you get a Facebook page set up for your business, you will want to make sure it’s secure, with only certain people having access. Facebook has several settings on the “back side” of your page that you can adjust, allowing you to control WHO has access and WHAT can be posted on your page. Pull up your business’s Facebook page, and let’s walk through this step-by-step. Click on the “Settings” menu in the top right corner of your page. You will now see a whole host of … [Read more...]
Should You Share Personal Posts on your Business’s Social Media?
A question that comes up for most small businesses is, “Should I share personal posts on my business's social media pages?” This is a great question - especially if it’s only you, or a small team behind your business. Should you only be sharing business-related things, or also make your page personally about YOU from time to time? To answer this, let’s think back to this question: Why are people on social media? They are there to connect and build relationships. So then, why do people … [Read more...]
5 Tips for Managing Social Media Pages Remotely
One great thing about managing social media pages is that it’s a job that is easily done remotely. Whether you simply want to work from the comfort of your home, or if you even want to run a business’s pages that is located across the country - you can accomplish it well! Personally, I have managed social media pages for businesses that are located in my own city, for businesses that were several hours away from me, and even for one business that was on a different continent. All of these I … [Read more...]
How to Create a Facebook Ad for More Likes
Sometimes we all just need a little more traffic to our pages! If you are putting up consistently great content, but are ready to fast-forward growing an audience, a simple Likes Campaign on Facebook may do the trick. What is a Likes Campaign? It’s an ad that you set up through Facebook that encourages people to like and follow your page. Generally the ad will be served to people on the right-hand sidebar of their Newsfeeds. You may have noticed Likes Campaigns on your sidebar too! You can … [Read more...]
When to Claim Social Media Handles for your Business
This post is simply a quick little tip for you! When you dive into putting your business on Social Media, I always recommend that you start being active on ONE platform ONLY at first, and dive deep there. This prevents overwhelm and allows you to dig in a do the best you can there. However, there is one little caveat to that. Before you get going, it’s important to claim your social handles on every platform that you can. Let’s talk about WHY. When a business (with enough funds!) first … [Read more...]
How to Write an Elevator Pitch for Your Business
No matter what stage you are in with your business, having a clear and concise explanation of what your business does is critical. Taking the time and focus to write an Elevator Pitch for your business will pay off, both online and in daily conversation. Think about it, how often does someone ask what you do, or what your business does, and you stammer through either a quippy little sentence, or else you give a long rambling explanation that doesn’t really benefit the hearer. What if, … [Read more...]
What Engagement is and Why it’s Important
There’s a word that thrown around a lot in the world of Social Media, and that word is - Engagement. This little word is the magic key to success for your business on social media! So let’s dive in and learn WHAT it means, WHY it’s important, and HOW to improve the engagement on your business’s pages. What is Engagement? Put simply, engagement is any interaction between your audience and your page. All of the likes, comments and shares are engagement. Now, keep in mind that it’s the … [Read more...]
How to Control which Posts are in Your Facebook Newsfeed
If there’s one thing that’s constant in Social Media, it’s that it is ALWAYS changing! There is always a new tip or trick, or some new rules to navigate. Recently Facebook had another algorithm change in an attempt to clean up people’s Newsfeeds. (You can read more about the details over here.) In short, people will be seeing fewer posts from businesses and brands in their Newsfeed - even if they Like and Follow those businesses. BUT, there is one simple way to stay engaged with the brands … [Read more...]
How to Plan 1 Month of Social Media Posts at a Time
One thing I have learned along the way is the importance of having a PLAN with your social media posts. I used to just fly by the seat of my pants each morning, and figure out what I was going to post that day as it came. But then, I realized that it was actually taking WAY more time and energy to operate this way than if I just took the time to sit down and make a plan beforehand! Not to mention that there was always a constant, low-grade stress about this portion of my job. Not having a … [Read more...]
Planning Social Media Posts for your Business vs. Being Spontaneous
One thing that can be confusing as you are scheduling your business’s social media posts is this: Is it better to be PLANNED OUT, or be more SPONTANEOUS? On one hand, plenty of people will say it’s best to plan out your whole month (or even 6 months!) of social media posts. On the other hand, isn’t it important to be personal and in the moment? I mean, how else will you post random, spontaneous photos of your dinner?? (Kidding. Unless you’re a food blogger. But that’s a post for another … [Read more...]
