In order to have a truly effective Facebook page for your business, there are several key things that need to be in place. You want to make your page a thriving and active place that communicates about your business. It should be a place full of great information, visuals that catch people’s attention, and it should also be FULL of engagement! Engagement is all of the likes, comments and shares on your page. THIS is the goal we are all aiming for on our pages! We want thriving pages that … [Read more...]
13 Tips to Beat the Facebook Algorithm (and get your posts seen!)
If you have your business on Facebook, no doubt you have noticed that it can be tricky to get people to actually see your posts! Facebook’s algorithm can get pretty limiting to businesses, but NEVER FEAR - there are some ways to work around it and get your posts in front of your people. What IS the Facebook Algorithm? The Algorithm is how Facebook limits and controls WHAT posts you see in your Facebook newsfeed, and also what ORDER those posts are placed in the newsfeed. At any given … [Read more...]
A Weekly Blog Checklist to Take the Overwhelm out of Your Week
One thing is for sure - if you are trying to grow and build your blog, the number of tasks to master can get overwhelming! Around every corner is one more things that you are supposed to learn, and “do daily from here on out.” I know I have felt that OVERWHELM along the way. Especially for those of us who are building our blog WHILE we are still working our full-time job, our part-time job, homeschooling, managing our homes - you name it! There are a LOT of things to wrangle in any given … [Read more...]
The Complete Guide to Instagram Stories
Would you like to get your social media posts in front of more people? Of course you do! With the algorithms on social media platforms that seem to bury posts, I think we can all agree that we could use some more EYES on our posts! One great way to get some more visibility is by using Instagram Stories. If you haven’t used this feature of Instagram before, these are the "stories" that are represented by the circles at the very top of your home feed on Instagram. When you press them, you can … [Read more...]
How to Use Micro-Holidays in your Marketing
What would it be like to live in a world where every day was a holiday? Well, I have news for you. Have you heard of micro-holidays? Micro-holidays are the random “days” that you may see mentioned on social media, in restaurants, or various other places. Things like “National Cheese Lovers Day,” or “International Talk Like a Pirate Day.” Why in the world should we celebrate these things? Because we can! That’s why. Almost anyone can come up with a fun holiday and declare it “a thing.” … [Read more...]
Popular Instagram Hashtags to use for Every Niche
If you’ve been hanging out on Instagram very long, you know that hashtags are everywhere! Finding the best hashtags to use can be overwhelming. So to help you out, I have compiled a list of Popular Instagram Hashtags to use for Every Niche. Without a doubt, hashtags are the key to getting noticed, getting views and getting followers. If you are new to hashtags, they are the # signs that you see, followed by a word. These are groups of posts and photos that are in-line with that particular … [Read more...]
What are the Differences between Instagram and Facebook Posts?
Without a doubt, two of the most popular social media platforms right now are Instagram and Facebook. It certainly makes sense for any business to have a presence on both of these platforms. But, did you know that you cannot post in exactly the same way on both? Well, you could. But your posts would be MUCH more effective if you tweaked each post for the specific platform that you are using! For starters, which of these 2 platforms do you gravitate toward personally? If you were to hop on … [Read more...]
100 Questions to Ask on Social Media to get the Conversation Started
Nothing’s worse than posting on social media for your business, and the response being…. crickets. We’ve all been there! You’ve gotten your social media pages set up beautifully and you are posting consistently. But sometimes, there are those posts that just plain flop. Let's be honest, some of you just want this list in a handy download to reference later! (I hear you.) Click here to get the download! What’s the difference between posts that get a response from people and posts that … [Read more...]
How to Add Captions to Your Facebook Video
Are you looking for a simple way to add captions to your Facebook video? A recent study showed that as much as 85% of videos on Facebook are watched with the sound off! Perhaps people are watching somewhere where they can’t have sound on, or they just prefer to watch it silently. Or maybe they know that if video sound is played, their children will run from all corners of the house to come watch with them… (and yet, somehow these same kids can’t hear a call to come clean up their mess.) Just … [Read more...]
What Type of Posts do the Best on Your Facebook Page?
Since we all want our business’s Facebook page to be GREAT, let’s take a look at what KINDS of posts are the most successful on that platform. After all, we are putting in the time to manage and run our Facebook page, don’t we all want to be putting up posts that will do well with our audience? There are 2 things that determine what does well on your Facebook page. 1.What do people ENJOY seeing on your Facebook page? When people enjoy certain kinds of posts, they engage with them (Likes, … [Read more...]
