One of the BEST ways to get some serious visibility for your business is by doing more Live Video! And because we could all use some more good ideas now and then… here are 6 ways your business can use Facebook Live.
Live video is HUGE on social media right now.
In fact, according to Facebook, your Facebook Live video will get as much as 6x more reach than any other post you put up!
More reach on your social media page is this golden goose that we are all searching for. Well, go live and you just may find the amount of reach you are looking for!
Why are people so drawn to Facebook Live?
Think about the airbrushed, Pinterest-perfect life that is often portrayed online. Sure, it’s beautiful, but it has led people to cry out for “real.”
People are extremely interested to know what other people, celebrities, and even businesses are “really” like. They want to see the unfiltered, behind-the-scenes aspects of your life. They want to feel connected and that they truly know you.
Facebook Live not only gives your audience into an unfiltered view of you and your business, but it’s also allows for some great real-time interaction!
A really fun aspect of Facebook Live is that you can interact with the people who are watching. You can see their likes and comments in real-time. You can even respond to their comments and questions in real time, which adds to the personalization of the experience for your audience!
Still not sure how you could use live video to market your business?
Here are 6 ways your business can use Facebook Live.
1. Behind the Scenes
I mentioned earlier that people LOVE to know what actually goes on behind the scenes. What’s your process? What happens before customers see your finished product?
You could do a Facebook Live video of receiving some interesting supplies and talk about where they are from, how you curate the best ingredients, and how you plan to use them.
You could do a Facebook Live of any people or processes in your business that people would be interested to know about.
You could talk about YOUR personal processes. What are your routines? Do you have certain things that you do each day? Do you have tools or products that help you that you could show your audience?
Turn on your camera and let your audience into a little bit of the behind-the-scenes in your life & business.
2. Q & A
The main point of having your business on social media is to connect with your audience in a personal way.
Well, what better way to to that than by answering their questions! This is a great way to let your people know that they are heard, and that you care enough to respond.
Also, when there are common questions, they are directly telling you what content they would like to see from your business! You can create social media posts that answer these questions, or create products that are a solution to your audience’s questions.
In a Facebook Live, you could either answer some common questions that have come in on your page, or you could post beforehand, asking your audience to submit questions specifically for the Facebook Live.
For example, you could post earlier in the day that you will be going live at 5pm, and ask them what questions they would like you to answer.
When you do answer them, you could even say the name of the person who asked, making the experience all the more personable and relatable!
3. How to
What could you teach your audience? Teaching during a Facebook Live video is a brilliant way to connect and share something you are an expert in.
You could teach something that directly relates to your product, or something that is simply in line with your business.
For some businesses it’s not as clear what exactly you might demonstrate. Think about what you are an expert in.
If you are a chef, you could demonstrate peeling a mango, or making a great cocktail.
If you teach music lessons, you could give a quick lesson.
If you are in the fashion industry, you could demonstrate how to remove common stains in clothing.
Showing people how to do something not only engages with them, but sets you and your business up as an expert in your field.
4. Demonstration of your product
This is an easy option for many businesses! Demonstrate your product and what you can do with it.
If you sell a gadget, show people how to use it. If you sell clothing, put together several outfits with accessories for inspiration on how to wear your products.
5. Share news
You can share anything that is new or interesting about your business with your audience.
Do you have a new product coming out? Will there be a certain contest soon? Are you going to be at a big event?
Facebook Live can be a very fun way to share important news with your customers!
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6. Sales of your product
This is something that is becoming increasingly popular, in the right businesses.
If you are a small business, especially one that has limited or exclusive supply of certain items, Facebook Live sales could be a great option.
For example, if you have a clothing line where you only have one-of-a-kind pieces, you could do Facebook Live sales. Say, every week, you go live at the same time. You show your products with some description. People, in real time, can comment “sold” or something similar, with first comment getting the item.
This is fun, allows people to shop from home, and it also creates a sense of urgency! If there’s only 1 of the pieces, they have to comment quickly or they will miss out!
This could be a great option for any business that sells a physical product that is custom or unique.
We all know that video is KING on Facebook, and especially right now – people LOVE Facebook Live. You will get so much more reach from your posts by using Live video regularly.
I challenge you to give it a try! It’s not nearly as intimidating as you may think. And once you start to experience real-time interaction with your audience you’ll quickly see the value.