Are you looking for some creative February social media marketing ideas? There are so many ways to be present on your social media pages in February and make a connection with your customers!
Let’s go ahead and dive into some creative marketing ideas for your business.
14 February Social Media Marketing Ideas for Your Business
#1. Valentine’s Day Gift Guides
Gift guides are extremely popular on blogs and social media for a reason! Many of us need a gift idea for someone special in our life, and a great and unique gift guide can take a lot of the headache out of the process.
You could create a graphic with various gift suggestions on it, and then include links for where to purchase the items.
If you want to really go above and beyond, you could make gift guides for various peoples and ages. For example, you could have a gift guide for men, one for women, one for young kids, one for teens, etc.
#2. Create a Valentine’s Day promotion specific to your niche.
How could you promote your specific business for Valentine’s Day? If you sell chocolates and flowers – you are set!
But what if your business is a gym? Or something else seemingly unrelated to the holiday?
Focus on the different spin-offs of “love” or “caring for yourself.”
If you have a clothing boutique… you could have a “love the body you are in” sale. With a coupon to come stock up on a great outfit, just for you.
If you have a coffee shop… you could promote a “me time” drink, just for the holiday. Encourage busy people to love themselves well this holiday by taking a break, slowing down, and savoring the moment.
If you have an educational business… you could promote “loving your future” and creating a special for people to sign up for classes that benefit the future version of them.
You get the idea! Even if you don’t have a business that seems directly related to Valentine’s Day, you can still use the theme and participate.
#3. Create a unique option for last minute Valentine’s shoppers.
Let’s be honest, a HUGE majority of people are thinking about Valentine’s gifts at the last minute.
Plan ahead now to have a creative solution for this need.
You could have an online gift certificate option for people to print out. You could have gifts that people can drive through and grab on Valentine’s Day. You could create an in-town delivery option for that day only.
Think outside the box – what simple solution could you provide for your customers so that they are WINNING the day with their Valentine’s gift giving?
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#4. DIY tutorials for Valentine’s Day
You could take a couple of different spins on this idea.
You could put up DIY craft or project tutorials that people can give as gifts. This is also an excellent idea for kids to give a DIY gift!
On the other hand, you could put up a DIY tutorial for a Valentine’s Day activity. For example, you could post a video that is a couple’s cooking class for the evening. Post the grocery list beforehand, and then have couples watch and cook a romantic dinner with you live.
#5. Show the love to your customers.
Swap things around, and show your customers how much you love and appreciate them!
You could give them a surprise giveaway, or coupon. You could offer a discount or free shipping for Valentine’s Day. You could even give away something in your store location – perhaps a free rose to everyone coming in, or random giveaways throughout the day.
#6. Couples themed promotions
Every sale, promotion, or discount for the day could be focused on 2.
At your restaurant…. when they buy one dessert, they get one free on Valentine’s Day.
With your online store…. when they purchase a gift card, they get a second one at a discount.
At your gym… when people come in for a workout, they can bring a guest for free on Valentine’s Day.
#7. President’s Day sale
A common mid-February promotion is the President’s Day sale!
You could create a limited-time discount that is either for the entire President’s Day weekend, or even just for the day itself.
#8. Create posts around Black History Month
This is especially powerful given the events and tone of 2020. This year is an appropriate time to give focus to Black History Month!
Rather than focusing on history in and of itself, you could post with social change in mind.
You could highlight leaders or black business owners on your pages. You could encourage shopping through their brands, or give a “small business shoutout” to their businesses.
#9. Focus on heart health awareness month
If this focus fits with your business, or even with you personally, this could be a great focus for your February.
If you are in the health business, you could do all sorts of fitness classes and promotions for heart health.
Another option is to do a giveaway on your pages for a heart rate monitor or a Fitbit.
If you are in the wellness industry, you could do a challenge for getting in those steps!
#10. Focus on cancer awareness month.
With World Cancer Day in February, it’s a good time to raise awareness and support those who have dealt with cancer.
You could create a purple themed social media post and challenge your followers to do the same.
#11. Celebrate Ice Cream for Breakfast Day
This quirky social media holiday can bring a splash of fun to your marketing!
Use Saturday, Feb, 6th to celebrate!
If you have a bakery, ice cream shop, or restaurant – you could serve ice cream for breakfast.
If you have any other type of business, you could rent an ice cream cart to come park outside your business and serve complimentary ice cream that morning.
You could encourage people to eat ice cream for breakfast at home and post a photo on social media with the hashtag #IceCreamForBreakfastDay.
#12. Celebrate Love Your Pet Day
Pet owners unite!
Anyone who has a pet LOVES to celebrate their furry friend. Use this hashtag holiday to bond with your audience.
If your business allows, you could have people bring their pets shopping with them that day. You could even provide treats in the store!
You could post a photo of you with your furry friend and encourage your followers to post photos with their pets as well.
#13. SuperBowl promotions
How could your business fit in with this massively watched sports event?
Depending on your type of business, you could do a promotion that fits in with football and preparing for your Superbowl party at home.
OR, if your audience isn’t super interested in watching the game, you could do an online flash sale during the game. (Because there are PLENTY of people scrolling their phones, ready to do some shopping during the game!)
#14. Participate in some unique February hashtags
There are plenty of February-specific hashtags that your business can create some social media posts around.
#FebruaryFavorites – you could share some favorite products of yours, or even give shoutouts to other businesses
#FebruaryFeature – feature your products individually, or even your employees themselves
#FreshStartFebruary – who says that “fresh starts” begin in January? Give your audience a chance at something new and fresh with this popular hashtag.
Whether you are wanting to celebrate Valentine’s Day exclusively on your page, or branch out this year – there are so many ways to give a unique “February vibe” to your social media marketing!