We know that the key to successfully marketing on social media is ENGAGEMENT with our people.
And, the reality is that in order to engage, we have to BE THERE! Right?
Posting regularly is mandatory for your social media pages to build a loyal following. That said, it doesn’t take long to discover the overwhelm that comes from creating content for your page every day!
Here’s a great starter list of ideas guaranteed to create some interest on your business’s page.
#1. Show something Behind the Scenes.
People love to know that your company is personal and that you are real people in conversation with them online. Show them something behind the counter, an interesting ingredient in your product, or talk a little about your secret sauce (without giving away the whole secret, of course!)
#2. Give them Tips and Insights.
Think about the areas in which your business is an expert. Give people some tips on those topics. If your product is Mexican food, share how to pick the perfect avocado. If your product is upholstery, share how to remove a stain from your couch. People love tips from experts. You are an expert in your area.
#3. Ask a great question.
People love to feel like their voice is heard and valued. Ask them great questions. BUT, make it easy for them to respond. People are busy – they will not type out a long answer. Make the question a one-word response, or better yet, multiple choice.
#4. Interview someone.
Is there someone, or another business, that would be interesting to your audience? Perhaps a supplier for your product, or a business that is in line with yours. Or you could even interview a happy customer and let them tell about their experience with your product.
#5. Post a Frequently Asked Question, along with your answer.
If people are frequently asking something, they are telling you what content they’d like to have from you! Not only can you feature the answer to this question, but it allows your customers to feel that they are heard and responded to.
#6. Share a Process of Yours.
Think through your business’s process and share some tidbit of how you do what you do. If you sell cakes, talk about where you shop for supplies. If you are an artist, talk about your creative process. If you’re a writer, talk about getting a book published.
#7. Highlight a person that works in your business.
People love to know that a company is personal – that real people are answering their emails and behind the business’s social media. Highlight those people.
#8. Share something personal.
Along with #7, you could share something personal about you or your role in the business. Learning about the founder, or the owner’s role in the company allows people to feel like they “know” your brand.
#9. Tie into daily Themes.
Each day of the week has several “themes” on social media. Tie into them! Be funny, or be serious, and see what your audience responds to.
Some examples include:
Monday – Motivation Monday
Tuesday – Trivia Tuesday
Wednesday – Wednesday Wisdom
Thursday – Throwback Thursday
Friday – TGIF
Saturday – Selfie Saturday
Sunday – Sunday Funday
Include the coordinating hashtag for each one, and you’ll be tied into something that’s trending.
#10. Tutorials or “How-To”
These can be about your product, or about something complementary. If you sell a blender, you could demonstrate several different smoothies. If you run an auto-repair shop, you could demonstrate how to check your oil.
#11. And of course, SELL your Product.
As we’ve learned, you should only be asking people to act/ buy/ come into the store about 20-25% of the time. But, at some point you need to sell your product and sell it well! Show them fantastic photos of your product, or video of what it can do for them. Put your best foot forward.
*As a NOTE: if you create a post that is getting a great response from your audience, keep it saved somewhere! There’s no harm in reposting the exact same thing a little while from now.
Create a rotation of several of these ideas on your social media pages, and you’ll have a beautifully creative and interesting page full of content.