Without a doubt, the world is very excited about live video right now. After seeing a mostly airbrushed, Pinterest-worthy life online, people have longed to see what’s “real.” That’s why live video is becoming so big!
And, though it might seem daunting at first, your business can make great use of live video too.
If you haven’t tried Facebook Live yet, it’s time!
(For some ideas of how your business could use Facebook Live, head to this article here.)
Today I’m going to share with you my Top 10 tips for making your Facebook Live video great.
Tip #1: Tell your audience ahead of time that you’ll be live.
One great thing about Facebook live is that the videos stay up on your Facebook page even after you are done going live, so people can come watch them at any time.
However, it’s very FUN to be seeing people’s comments in real time. They are directly responding to you while you are talking, and you can interact with them in the moment if you choose.
You will likely have many more people watching your live video if you tell them ahead of time when you plan to go live. This can be a simple post earlier in the day that says you’ll be live at a certain time later.
Also, you could plan to go live at the same time each week. You should still announce that you’ll be live, but this is another opportunity for people to know when you’ll be live and plan to watch.
Tip #2: “Script” out your live video.
Even though live video can be a much more casual experience, you need a plan! Nothing is worse than watching a live video of someone rambling on awkwardly with no direction.
Have a plan. Have talking points prepared, have questions ready for the person you’re interviewing, have your recipe ready to demonstrate, etc. Be prepared and it will make you more confident and make the video flow much more smoothly.
Tip #3: Make a great title for your video.
People that follow your page will get notified by Facebook when you go live. All they will see in the notification is the title of your video. So make the title great!
You want the title to be something that teases what you’ll be talking about, but also makes them curious to come watch the video.
Tip #4: Make sure your audio is clear.
You do not have to have professional microphones or equipment. However, make sure you are recording in an environment where people can hear you clearly. Avoid too much background noise, and speak clearly into the camera.
Tip #5: Make sure your internet connection is strong.
Check the connection on your phone and make sure it’s good. If it’s not, you may end up having trouble throughout your video.
Also, make sure your battery on your phone or laptop is charged. Sounds simple, but so many people’s videos cut off because their battery died. Charge your phone.
Tip #6: Respond to comments either during or after your video.
Try to respond to as many comments as you can. If you cannot respond during the video, quickly go back and type in answers to people’s questions. They are literally sitting there, live, and they would love to hear from you!
It’s especially great if you can answer some of the comments during the video! It let’s your audience feel that they are right with you. It’s personable, and allows your audience to feel connected.
Tip #7: Try to call people by name.
There are many times throughout your live video that you will see your audience’s names. Say hi to them as they begin watching. If you answer a question, call out the person’s name who asked. If someone shares your video while it’s live, call them out by name.
It helps to build the personal aspect of live video that your audience is craving.
Tip #8: Test out different video lengths to see what works best.
If you have a longer video (10-20 minutes), it gives people a chance to find your video as you’re going. Whereas if it’s only a quick 3 minute video, chances are that very few people are going to find your video and be able to participate in the experience in that quick 3 minutes.
Experiment with different lengths. Plan enough content to create a 20 minute video and see how it goes!
Tip #9: Go live often.
Be creative and brave! Video is king on Facebook right now, especially LIVE video. You will get a MUCH larger amount of reach on your page by making use of Facebook live.
Plan at least 1 time per week where you are going to go live on your page. Be there regularly and make it happen. Once you get comfortable with the process, you could start going live even more often.
Tip #10: Ask a question before you go live.
This is a bonus tip for you, something that I’ve personally found really maximizes participation and connection with an audience.
When you post an announcement that you’ll be live later, ask a question or have them comment in a specific way.
Ask what questions they’d like you to answer during your video.
Have them comment with a certain word, and you’ll pick a winner during the video for a discount/ coupon, etc.
Have them tag a friend and you’ll pick the pair of them to both get a discount or coupon.
Ask them what they’d like to see in your video.
People commenting on your announcement post will help it to reach even further (so more will KNOW that you’re going live.) And if it’s something where you’re announcing a winner or answering a question during your video, they are much more likely to come back and watch.
Overall, you should definitely be trying out Facebook Live for your business. There are so many creative ways to use it, and it helps to build a personal connection with your audience. And after all, that’s why they are following you on social media in the first place!