After you have developed your brand’s tone, you are in a great position to begin marketing on social media. If you are just starting your business’s presence on social media, it can seem very overwhelming, VERY quickly!
But the good news is - it doesn’t have to be overwhelming.
Take it one step at a time, and start to watch your relationships with your customers grow!
1. Determine why you should be on Social Media.
As with any new endeavor in life, you should have a great “why” for what you are doing. Marketing on social media is no different.
When you understand why people are on social media in the first place, and how businesses can relate to their customers there, it gives you the motivation and encouragement to put in the time that it takes.
Here are some great posts to get you thinking about your business’s “why”:
2. Choose ONE Social Media Platform to start.
Remember, we are trying to AVOID overwhelm, so do not dive into Facebook, Instagram, Pinterest, Twitter, Google +, and Snapchat all at once.
Pick ONE, and only one.
Through researching your ideal customer and other brands that are already marketing well to them, you can get a good idea which social media platform would be a good one to start with.
For some guidance on this process, start with these blog posts:
3. Get Started on that one Social Media Platform, one post at a time.
And now is where the real fun begins - posting great content and connecting with your people! At this point, you have done the prep work of defining your brand, your tone, and your people. You just need to learn the basics of how to post well to your audience!
Here are some great posts to get you started:
Once you get into a rhythm of posting and interacting with your audience, it’s time to really watch your business grow!